Activation
Creating experiences to attract attention.
Sometimes a more interactive approach is required to engage an audience. These ideas were explorations of feasible applications that were intended to meld the physical and digital experience into one event, in hopes of providing a more cohesive brand narrative,
Story Booklet Giveaway
This was a unique way of telling the company’s story and capabilities in a memorable and playful way. The size of a business card, it was a very portable memento.
